Media Culture Portfolio
Who am I?
Tray is a visionary creator, a veteran, and entrepreneur based in Atlanta.
He is the mind behind Prime Focus TrayJM LLC,
a media brand that blends storytelling, cinematography, and real-world impact.
He's building YouTube automation channels like Extreme Earth Insights, while also developing cinematic TED-style vlogs to inspire people with raw truth and creativity.
He is also working toward financial independence through media.
Supply Vibes is more than a clothing brand. It’s my way of healing out loud. I created it during a time when my mind was at war with itself, and I realized something: most people are fighting silent battles every day. So I started designing pieces that speak hope without needing to say a word. Each shirt, hoodie, or stitch carries energy. Real, raw, and intentional. Supply Vibes is for those who feel everything deeply but still show up. It’s fashion for the underdog, for the ones who smile through pain, and for anyone rewriting their story. It’s not about trends. It’s about truth.
Podcast Group C
Gamer Interview Assignment
PSA
Movie Report Assignment
What is Media Literacy?
The hard truth: Most people consume media blindly. Media literacy is the skill that helps you stop being a pawn and start thinking critically.
Definition: Media literacy is the ability to access, analyze, evaluate, and create media in a variety of forms. It’s how we decode the messages constantly being fed to us and how we take control of the narrative.
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Love: I love that today’s media gives everyone a voice. With a phone and an internet connection, you can start a movement, build a brand, or share your truth.
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Hate: The downside is oversaturation, misinformation, and the obsession with going viral over value. The algorithm doesn’t reward truth, it rewards attention.
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Future of media in America: It’ll become even more immersive and AI-driven. With augmented reality, fake news, and hyper-personalized feeds, media will merge with reality, making reading not just crucial for survival but also vital.
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What I’d change: I would make media literacy a required class in every high school. If we can’t critically think about what we consume, we stay enslaved to someone else's narrative.
Favorite Assignment
My favorite assignment was the PSA video. It pushed me to collaborate, plan, shoot, and edit something with a clear purpose. This directly connects with MCS (Media and Culture and Society) in the 21st century because modern communication is multimedia. Knowing how to tell a powerful story visually is a critical skill in today's media landscape.
Volunteer / Community Service
While I’ve been in college I’ve helped feed the homeless and pass out used shoes at Hurt Park in downtown Atlanta. I don’t do it for recognition. I do it because it’s the right thing to do. Seeing people out there struggling reminded me that no matter what you have or don’t have you can still give something. Even if it’s just your time.
It taught me that real success isn’t about money or likes. It’s about how many lives you can touch. That’s what I want my future to be about. Helping people for real.
Message to Future MCS Students
What is project management
Project management is about planning organizing and getting stuff done with limited time and resources. It’s about making sure things actually get finished and not just talked about.
How I handled it in MCS
We used group chats on our cell phones and shared deadlines to stay on track. We split big assignments into smaller parts so they felt less overwhelming. I tracked progress every week to stay organized and focused.
Why time and attendance matter
When you show up late or don’t show up at all you’re not just hurting yourself you’re hurting the group. In this class your team depends on you. Time is something you never get back so use it wisely.
Challenges
People had different schedules some were dealing with burnout and a few ghosted on group work.
Strategies
We made sure to check in regularly split up roles clearly and kept each other accountable.
Successes
Even with the setbacks we finished strong learned how to communicate better and stepped up as leaders when it counted.
MY RESUME
A Message to You
Thank you for taking the time to check out my work. I hope something here inspired you challenged you or made you think differently.
College is not easy. Life is not easy. But every step you take matters. Every project you finish every person you help every time you show up it all adds up. No effort is wasted. Even when things do not go how you planned you are still growing.
Keep going. Stay true to who you are. Do not let the noise of the world distract you from your purpose. Whether you are just starting your journey or trying to figure out your next move just know you got what it takes.
And before anything else remember to pray and thank the most high. Without Him none of this means anything.